writing

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To write well all you need to do is develop your mind. If you have thought deeply, nearly everything looks interesting.


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Most people write to sound smart when they should write to be useful.

Communicating to sound smart lowers your potential for impact. The harder people have to work to understand you, the less they want your input.

Writing to be useful means writing what you would want to read. Simple, but not easy.


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Many people assume they are bad at writing because it is hard. This is like assuming you are bad at weightlifting because the weight is heavy.

Writing is useful because it is hard. It's the effort that goes into writing a clear sentence that leads to better thinking.


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The best arguments in the world won't change a single person's mind. The only thing that can do that is a good story.