Keeping up with the Joneses is very real. I've found that focusing on yourself and your happiness rather than Facebook and the “appearance” of those around you leads to a better overall quality of life. I know it's hard, but not letting these sort of things get to you can really make a difference.
Keeping up with Joneses will always be alive and well. Sometimes I think adulthood is nothing more than high school for grown-ups. It's sad.